Enriching Music Video Experience With Virtual Reality
Virtual reality has certainly gone through the stage where it is a hype, with an approximated 36.7 million people in the United States utilizing virtual reality (VR) devices and/or apps in 2018. Check out Ionvr for VR guides.
According to a study by Nielsen, millennials encompass almost half of all people interested and fascinated in VR devices. This isn’t very surprising because an astounding 78% of millennials would rather expend on experiences instead of on material things.
VR has become relevant as ever, and in the industry of music this is very much apparent. From music performances done live, experiences, festivals, as well as music education, the music industry is progressively and steadily delving into how to fit in and feature the VR technology to revolutionize experiences.
Virtual Reality and Music Videos
As Facebook as well as YouTube made posting 360-degree videos possible in 2015, users of these sites have been producing increasingly more videos that are quite immersive.
One example that is one of the most popular is the virtual reality music video of the band Gorillaz for “Saturnz Barz” wherein it earned views of over 3 million in only 48 hours. The music video would initially bring you on a train ride, then in a haunted house to trippier sights in space with attention-grabbing visuals as well as alien monsters.
However virtual reality doesn’t necessitate capturing scenes in space as well as animated images to be amazingly engaging.
Another example is the cover of the music video “Summer” by Maroon covered by Roomie, a Swedish producer and singer, wherein it showcases 360-degree views of vistas in the UK which are immersive. You can join him on a cable car as he plays with drumsticks, or watch him performing in Leicester with several street dancers. Viewing these music videos with a VR device expands the experience of the music video altogether.
What’s In Store For VR In The Indsutry Of Music
Virtual reality absolutely fits the experimental nature of the music industry. But, VR experiences will still have space to grow so as to be regarded as mainstream. It would be the musicians, producers, as well as technologists to build opportunities for individuals to access various music videos with the experience of VR. Experts picture that the VR trend will be regarding artists allowing fans to experience their own VR space, instead of merely being engaged in one music video or live performance.