“American Idol” producer Simon Fuller, is in collaboration with TikTok, in discovering artists who will compete in the globally popular singing contest. Fuller particularly stated in his announcement that they are looking for artists who are will eventually become take part as members of an international music group.
Widely know for forming and managing the highly successful “Spice Girls” and for establishing the “Idol” franchise originally in the UK, the singing competition has been adopted by various countries from all over the world.
TikTok and American Idol Partnership Beneficial to Both
TikTok’s social media platform is suitable for Fuller’s search for potential members of his planned pop group, as TikTok users share video clips that comes with audio. Some of the users even use the platform to post their original songs and song covers on the platform, for various genres ranging from pop to rock.
Fuller’s search for talent will not only attract marketers who will sponsor his American Idol program, but would also increase interactions among TikTok creators and their followers as they announce plans of auditioning with “American Idol.” The social media platform has already grown a lot, reaching 2 billion downloads of their app.
Several possible buyers have been eyeing TikTok, including Microsoft, seeking a deal to purchase TikTok’s platform in English-speaking regions like the U.S. According to The Wall Street Journal, there are also news about a partnership between Twitter and ByteDance. The acquisition offers came rushing in after Trump claimed TikTok was a threat to national-security with the app, while the app is on the verge of getting banned in the country.
Early TikTok Creators Who Have Already Auditioned w/ “American Idol”
Benson Boone, a well-known creator in the platform, has already auditioned for the program giving remarkable vocals even as he claimed that he only started singing recently. Another participant is Claudia Conway, the 16-year old daughter of controversial couple Kellyanne Conway, a former White House Adviser to Trump and George Conway a high profile Republican Trump critic behind anti-Trump movement, The Lincoln Project.
The two TikTok creators have already passed their audition and are now holders of Golden Tickets for the Hollywood elimination round.